Top Social Apps Performance in Poland Q2 2025

In the second quarter of 2025, TikTok - Videos, Shop & LIVE showed a notable performance in Poland. Weekly revenue saw a peak of approximately $509K in late April, with a gradual decline towards the end of June, closing at around $396K. Downloads fluctuated, with a high of 64K in late May and ending June with about 57K. Active users remained steady, averaging around 6.6M throughout the quarter.

Facebook maintained a consistent download rate, peaking at just over 50K in late May. Revenue hovered around $13K to $15K weekly, with active users slightly decreasing from 16.7M to 16.5M by the end of the quarter.

Instagram experienced a steady increase in downloads, reaching 40K by the end of June. Revenue saw a high of $29K in early June, while active users fluctuated around 7.8M, ending the quarter with a slight decrease.

Threads had a significant download spike of 72K in early June but generally maintained around 46K to 55K weekly. Active users showed minor fluctuations, closing the quarter at about 1.9M.

Finally, Billin experienced a remarkable surge in downloads, hitting nearly 118K in early June, although it tapered significantly to about 2.6K by the end of the quarter. Active users followed a similar pattern, peaking at 235K in June before reducing to around 62K.

These insights, derived from Sensor Tower, highlight the dynamic shifts in app usage and engagement within Poland's social app landscape during Q2 2025. For more detailed analysis, visit Sensor Tower.